В бизнесе инновационных услуг (образование, треннинг, консалтинг) с 1985 года. Создатель Общей Теории Инновации (ОТИ, 1988) и её многочисленных приложений (Создание и Поддержание Финансового Роста, Стратегическая Инновация, Решение Сложных Задач, Предупреждение Поломок и Брака, Обход и Защита от Обхода Патентов и т.д.). С 1992 года консультировал многие ведущие компании и организации (Боинг, Локхид, Форд, Дженерал Моторс, Крайслер, Кодак, Джонсон энд Джонсон, НАСА, ВВС США... Преподает лекции по инновации в Университете Мичигана (с 2003 года). Читал семинары по применению Общей Теории Инновации в Канаде, Италии, Турции, Польше и других странах.
Here is a partial list of organizations that have benefited over the years (since 1992) from utilizing the power of theGeneral Theory of Innovation for addressing the needs of different projects.
The Aerospace Corporation (the
Allied Signal, Inc. (presently, Honey well Inc.)
American Specialty Cars, Inc.
Black & Decker Corp.
The Boeing Company
Daimler Chrysler Corporation
Eastman Kodak Company
Evenflo Company, Inc.
Ford Motor Company
General Motors Corporation
Johnson Controls, Inc.
Johnson & Johnson Inc.
Life Fitness, a Division of Brunswick Corp.
Pilot Industries (presently Martinrea Industries Inc.)
Rockwell International, Inc.
Waste Management, Inc.
Dear Mr. Yezersky:
I wanted to let you know how much I enjoyed your 8-day seminar on The General Theory of Innovation. As you know, Kodak is committed to innovation, lean operating principles, including the use of best practices and standard work. Your approach to systems analysis of problematic situations, forecasting and innovation will soon form the basis of a new best practice here at Kodak.
Already, I have been able to apply the GTI approach to forecasting to predict future trends in the Graphics printing business resulting in the generation of several truly novel product concepts. I look forward to further applications and results from applying your methodology.
William Y. Fowlkes
Advanced Technology Development Leader, Printing Solutions Science and
The course has introduced a very logical process for predicting the future of the market and customers’ requirements. It will change my framework for approaching, recognizing and solving issues. Iwould absolutely recommend it to others.
Director of Marketing, Body-On-Frame Vehicles
High level insightful thinking. Very helpful. Develops and allows a fundamentally new way of analyzing customer input. Extremely well done! I absolutely recommend the course to others.
Senior Manager, Product Planning
GTI is all embracing excellent method,which incorporates many separate methodologies in a very effective way. This was really great. Really enjoyed it! Highly recommend to anyone responsible for product strategy and planning.
Product Strategy, Chrysler Brand
General Theory of Innovation presents an absolutely new way to better understand ways to improve our product offering.Good job! I recommend the course to anyone interested in satisfying the customer.
Senior Manager, Market Measurement Research
GTI-based course is very useful and absolutely thought provoking. The majority of concepts are highly original and interesting. I will start using it right away to evaluate the projects in my portfolio.
Portfolio Manager, Product and Feature Strategy
GTI addresses several areas that are never considered in the industry, in my experience. Well done! One of the best courses I’ve ever had. This will permanently change the way I work.
Systems Engineer Principal
The feeding and health care products group of Evenflo, Inc. faced a quite challenging market situation for one of its products in early 2003. Being in the very competitive field, each our attempt to improve the product interfered with our competitors’ patents. That is whenwe asked Mr. Greg Yezersky (
In one month, Mr. Yezersky delivered up to a dozen of new product concepts. Not only were they patentable, but also a number of them represented principal advancements of our technology state of the art. A combination of these concepts with our own ideas satisfied all the system requirements, was quickly engineered, tested and is in the production right now. We are confident that we will be able to significantly improve our market position after introduction of this improved product.
We would like to acknowledge that our cooperation with Mr. Greg Yezersky has been a success, and we highly recommend services of Mr. Greg Yezersky to any organization striving to improve its product line, market share and ability to compete through application of the General Theory of Innovation, which he has created.
Director of Engineering, Feeding & Health care
AMERICAN SPECIALTY CARS
General Theory of Innovation (GTI) provides interesting, deep and insightful perspective to more robust systems / product development and system oriented problem analysis and solution. It also supports“set-based” solution approach to product development.
Director of Product Development
Great course! ASC will continue to utilize these processes with our leadership. The application of the learned material to our system and solving the problem that was crucial to satisfying the customer’s requirements is very useful. Thanks a lot!
Manager, Product Development
The course content was excellent and highly applicable! I will immediately utilize it. The content is so good that it is applicable to the set-based method for product development and will help ASC’s efforts for more effective product development process.
Director, Product Development
JOHNSON CONTROLS INC.
A set of cost-saving measures in excess of$25M (to be achieved over the 5-year program lifespan) was delivered in less than 3 months while we believed that after our own cost-reduction exercises no single cent could be found – what a work! Thanks Greg!
Vice President, Engineering
BLACK AND DECKER, INC.
With GTI help we have developed a break through in the power tools segment, and, as a result, we expect significant financial gains.
Vice President,Product Development
LIFEFITNESS,A DIVISION OF BRUNSWICK CORP.
We were very skeptical at first about the General Theory of Innovation methodology. Today we are true believers based on real successes, one of which was finding an ideal solution for a waxnozzle-clogging problem that had plagued our high-end treadmills for years.Several solutions have been tried over the years, and none was successful due to cost or derivative problems associated with the solutions. By utilizing the learned concepts, we have developed the Ever Wax solution with almost zero implementation cost. As a result, we are in the process of applying for several patents. Thank you for your services!
Manager, Research Engineering
For my professional objectives, I think it is the most interesting theory I have learned in my life. I am sure that the impact will be great!
Manager, Product Development
CENTRO “ALLESANDRO VOLTA” (
To people who keep asking me about what I did in Vinci for a week I answer that I've never appreciated a seminar so much as yours!